Geneva has a degree in journalism from CU Boulder, with a minor in business. She creates multi-media content inspired by sports and pop culture, rooted in today’s social media landscape.

Born and raised in Boulder, her journalism career started early — she cofounded her high school newspaper, The Warrior Scroll, where she led social media, layout and the Spanish-language section. Today, she's just as drawn to local stories; writing, filming and editing packages on local figures and events.

As an Assistant Producer for Millennial Matrix Media, she's conducted red carpet interviews at entertainment events across Denver and shot and edited video coverage in Adobe Premiere Pro — production experience that also carried her to New York Fashion Week as a videographer.

Geneva currently manages social media and content strategy for Front Range Boxing Academy and the Colorado Riparian Association — planning, shooting, and posting content, and tracking analytics to grow each audience. It's the same eye for story and audience that shapes her journalism, built for the feed instead of the page..